Homestyle Blog | shopITOOH

Welcome to "The House of Noods," the eclectic and delightfully offbeat home of Jolly and Aldwin and their beloved pets—a Russian Blue cat named Noodle, a West Highland Terrier named Soba, and a fighting fish called Sotanghon. Their cozy yet bold space represents their shared vision for a home that prioritizes unique design, comfort, and a pet-friendly atmosphere. The House of Noods is a testament to the power of thoughtful space planning and creative expression.

Combining rustic charm, innovative design, and a rich woodworking history, The Venta Suites is a stunning getaway set at the heart of Betis, Pampanga. This boutique leisure destination is an experience steeped in local craftsmanship and heritage. The visionary behind this transformation, Lieza Bituin, took a former wood kiln facility and turned it into a chic retreat that tells a story in every corner. 

Hardin Bed & Breakfast, a stunning transformation of a former kiln-drying warehouse, is redefining the staycation experience in Pampanga. Nestled in Sta. Ines, Betis, Guagua, this chic bed and breakfast by owner Leslie Bituin-Mendiola offers a serene escape that beautifully marries history with modern aesthetics.

ITOOH Homestyle, founded in 2021 by Andrew Bercasio, Jules Veloso, and Enah Baba-Igual, marks its third anniversary this year. Dedicated to showcasing Filipino craftsmanship and providing convenient home furnishing solutions, the company has grown into a leading destination for high-quality, locally crafted furniture.

As ITOOH Homestyle celebrates its third birthday, it highlights proud Filipino crafts such as a decorative fruit bowl as a testament to its commitment of championing local craftsmanship and design.

In 2021, ITOOH Homestyle was founded with a commitment to providing a platform for local furniture makers to showcase their craftsmanship while meeting the needs of Filipino consumers for convenient home-furnishing solutions. What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home.

The local furniture industry is globally renowned for its craftsmanship and ingenuity, rooted in a rich history of handcrafted woodwork and intricate designs. Local manufacturers skillfully blend traditional techniques with contemporary innovations to create sought-after, high-quality, unique and sustainable furniture items.

Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso and Enah Baba-Igual, ITOOH Homestyle began with a clear mission: to enable Filpinos furnish their home with ease, while supporting and promoting local design. Recognizing the wealth of talent among Filipino artisans, the company set out to bridge the gap between traditional craftsmanship and contemporary living.

What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home. Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso, and Enah Baba Igual, ITOOH Homestyle began with a clear mission: to enable Filipinos to furnish their homes with ease while supporting and promoting local design.

For Father’s Day, consider going beyond the traditional tie or toolset and explore ITOOH Homestyle’s collection of premium furniture pieces and home accents. From luxurious massage chairs to handcrafted decor, here are 10 ways to help refresh your dad’s home.

As we stepped into Leona Lavina Panutat’s foyer, we were greeted by a collection of paintings that tell tales of harvest and abundance. Carefully curated over 15 years, these artworks reflect the essence of her family life, embodying a space where everyone is not just welcomed but encouraged to have a great time. Leona's home is as vibrant as it is inviting, exuding a welcoming charm that captivates all who enter. 

Custom furniture is like having a piece of furniture that is uniquely made just for you. It's a way to add a personal touch to a space and get something that perfectly fits your style. Custom pieces for establishments, however, are often geared towards addressing an underlying intent, a certain feel, so to speak, that the owner wishes to have their customers experience.

Seasoned news anchor and business journalist Danie Laurel welcomed us inside her cozy abode for the latest installment of our Homestyle Visits. Her creative getaways and offbeat artistic explorations shaped her appreciation for filling her compact living space with artisanal flair, making her 29-square-meter apartment a cherished haven. Despite its size, Danie artfully curated her home to reflect her eclectic taste, blending Japanese aesthetics with vintage finds from Paris and Japan.

In the vibrant tapestry of Filipino art, Alfred Galvez emerges as a luminary whose journey from a young admirer to a seasoned artist has been nothing short of extraordinary. His passion for the arts ignited during his formative years, a flame that would be nurtured and refined through dedicated education and apprenticeship.

In the realm of contemporary art, Dante Perez emerges as a maestro who skillfully unravels the living ironies imposed upon bodies in industrial societies. Through a series of captivating works, Dante Perez delves into the intricate relationship between beauty and its hidden costs, where man-made standards no longer hold the transformative power they once did. Instead, the human form becomes a complex narrative, a responsibility that challenges societal norms.

In the quaint town of Tiaong, Quezon, a hidden gem is nestled within—a potter's garden belonging to the celebrated craftsman, Ugu Bigyan. Ugu, short for Augusto, carved his niche in the world of ceramic art, creating masterpieces that seamlessly blend nature with the malleability of clay.

From the moment you step inside residential architect Miko de los Reyes’ home, you're enveloped in a palette of calm, relaxing shades of gray and white, and collected treasures that narrate nostalgic tales, cultures, and experiences. Every inch of Miko's residence reflects a deliberate and thoughtful design, creating a space that is not just aesthetically pleasing but deeply resonant with the personality of its inhabitants. Join us as we unravel the secrets embedded in the walls, floors, and decor of Miko de los Reyes' home—a space where architecture, travel, and personal history seamlessly converge.

ITOOH Homestyle, a trailblazing startup, celebrated its success as the 3rd place winner at the Marikina Creative and Innovation Hub Pitch Competition, a momentous event held at Launchgarage on December 14, 2023. The competition, organized by the Department of Trade and Industry (DTI) in collaboration with Launchgarage, Inc., aimed to bolster entrepreneurship and innovation in creative sectors.

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AS it continues to foster innovation and empower technology-based start-ups, IdeaSpace Foundation, an MVP-backed accelerator, recently unveiled the six start-ups selected out of over a hundred applicants to join the next cohort of the flagship IdeaSpace Accelerator Program.

MANILA, Philippines — IdeaSpace, the tech startup incubator backed by the MVP Group, has unveiled the six promising startups to join the next cohort of its flagship Accelerator Program. Butch Meilly, president of IdeaSpace and its QBO Innovation Hub platform said the six startups were selected out of over a hundred applicants that vied to join what will be the 11th iteration of the program this year.

Given his mastery of reimagining classic Filipino elements and fashioning them into modern home furnishings, furniture designer Jed Yabut’s home, unsurprisingly, exemplifies how rooting one’s style in tradition need not come out as dated or predictable.

Discover the beauty of Io Regalado's light and airy Japanese-inspired home. The latest installment of shopITOOH's Homestyle Visits takes you on a journey of visual symmetry with carefully crafted custom furniture and more. Take a peek at the brand consultant's clever use of magnets for window treatment, his multipurpose home theater, and his unique plants that add an extra layer of charm to his already inviting space.

For this Homestyle visit, prepare to get an insider’s look into the sublime tapestry of a modern tropical Filipino aesthetic, harmoniously interwoven with a superb collection of contemporary masterpieces from across the realms of Filipino, Indonesian, and Thai artistry. Get inspired with the enchanting three-story home of James Yulo Chi, a health food entrepreneur whose spacious well-ventilated abode features a tranquil haven that nurtures his creativity and provides a peaceful escape.  

ITOOH Homestyle or shopITOOH /shäp-i-tü/, the Philippines’ first tech-enabled purveyor of well-thought-out homestyle solutions, is thrilled to announce its 2nd birthday celebration with a massive sitewide sale, offering exclusive discounts at up to 80% on a wide range of Homestyle items.  

Father’s Day is just around the corner and it’s high time to put some thought into getting Dad something he’ll truly appreciate. Sure, a nice dinner and a heartfelt phone call can bring a smile to his face, but why not go the extra mile and pick out the awesome stuff that is sure to jazz up his space?  

In celebration of Independence Day, ITOOH Homestyle or shopITOOH /shäp-i-tü/, the Philippines’ first tech-enabled purveyor of quality-vetted homestyle solutions, is shining the light on these master craftsmen. To bring you a prime showcase of exceptional work that is undeniably Filipino, here are shopITOOH’s finest craftsmen arranged according to the materials they craft.  

Rugs have unmatched power in transforming your living room and elevating your space to feel more homey. The perfect rug can harmonize your decor together, helping to anchor your furniture, from the coffee table to the couch. But with so many options in the market, choosing the right rug could be a challenge. ITOOH Homestyle is here to help you choose the right rug that will perfectly accentuate your space.  

After a rigorous screening process, ITOOH Homestyle emerges as one of the five finalists who will continue on to vie for the financial grant at the end of the StartUp QC program. Out of almost 70 applicants, only five have passed the selection and evaluation process and will now move forward to the coaching and mentoring phase of the program.  

Because a spick-and-span house is every mom’s dream. If there’s one thing all moms agree on, it’s keeping the house clean. Here are some gift suggestions to make life easier for moms.  

The thing about a home filled with vintage finds is that everything appears to be intentional and yet holds a certain kind of serendipitous charm. Such is the bright, warm, and cozy home of photographer Shaira Luna - a vertiable feast of thrifted treasures ranging from the novelty, the salvaged, the deconstructed, repurposed, reclaimed, and everything in between.

Summertime has always been the season for well-crafted furniture made of cane, wicker, and rattan. While rattan is a versatile material that looks lovely in every room of the house, it particularly shines outside. Choose rattan home furnishings with cozy-chic shapes, light and airy forms, and the bright and breezy feel of a natural finish to keep your Homestyle as serene as a Five-star tropical retreat. Pair it with lots of greens and comfy linens and you're ready!

We walk into an alcove tucked away in a corner of Maginhawa, welcomed by an unconventional entryway hidden in plain sight - a stark difference to the busy street that has since seen new storefronts and faces after a long pandemic.

Enter the space of celebrity make-up artist Jake Galvez in an intimate tour presented by ITOOH Homestyle as he showcases his quaint well-lit BGC pad filled with Calacatta marble flooring, space-saving storage solutions, an eclectic collection of art, and more condo essentials to help inspire your home design.

Attract prosperity and wealth into your abode or office this Year of the Water Rabbit with a curation of furniture and essential pieces made to inspire harmony and peace. Invite an auspicious 2023 by getting these unique kinds from ITOOH Homestyle.

Attract luck, prosperity, and wealth this year of the Water Rabbit with shopITOOH’s latest curation of household items made to inspire harmony and peace inside one’s abode.

One thing we’ve cultivated during the pandemic is caring for our home. Gifting friends and family who have embraced their newfound fondness for keeping home will enjoy the gift of choice offered by ITOOH Homestyle

Finding a Christmas gift for your significant other (SO) shouldn't be so difficult. You want to give them something that's functional, thoughtful, and creative enough for them to feel your love.

The holidays are all about giving to family and friends, our nearest and dearest. A tangible or even edible gift is always welcome, but for those who value shared experiences, this list has those as well. This is for the VIPs in your life when only the best will do.

To help bring the world of art online and into the homes of every Filipino, e-Commerce startup shopITOOH is launching a brand new category that showcases the works of up and coming talent that is very much homegrown and overflowing with distinct artistry and style.

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When it comes to Homestyle rules, the eclectic style is a bit more forgiving as compared to the rest. Its ability to create certain moods and expressions are part of the reason why I gravitate towards it the most.

When COVID-19 struck and people were confined to their house because of lockdowns and quarantines. Many realized that their "home, sweet home" was not what they wanted or needed to be.

Design your dream learning environment as shopITOOH recommends in-season homeroom must-haves for your kids.

BUYING a furniture is like purchasing a car given the buyers’ mindset of having the need to see, touch, feel and test it out first. With the ever-evolving e-commerce landscape, however, it has paved the way for consumers to now shop for furniture pieces at a push of a button.

A few years ago, no one would have considered ordering their furniture online. ITOOH celebrates local craftsmanship, with a digital platform of carefully curated furniture and home décor. 

An architect turned to furniture design during the pandemic, and selected rattan as his medium. BusinessWorld talked with architect and furniture designer Jed Yabut, one of the merchants on furniture e-commerce platform ITOOH, late last month.

Many of us buy nearly everything we need online. From groceries and apparel to gadgets and ready-to-eat food, e-commerce has altered and is continuing to reshape the way we purchase our needs and wants. 

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HOME furnishing e-commerce platform ITOOH is expanding its platform, just in time for its first anniversary, which they celebrated last Thursday in Makati.

A year ago three design-loving friends Jules Veloso, Andrew Bercasio and Enah Baba founded Itooh Homestyle (pronounced “ee-too,” from the Pinoy expression “Ito, o!” meaning “This is it!”).

The hallmark of Filipino design is tied to the country's unique tropical environment - from the materials endemic to the islands to the humid climate they’re specifically made for.

This summer, embrace the materials, textures and colors of the tropics... decorate with these local favorites. Excitement fills every Filipino household now that summer is here... the season known for tight-knit barbecues, cocktails ready by the pool, and frolicking under the bright sun. 

Curate a lush interior paradise with key summer pieces that offer functionality in a tropical aesthetic.

A wave of new promising markets has emerged as the digital transformation that has swept the globe in response to the COVID-19 pandemic continues to empower consumers and entrepreneurs, especially those in underserved communities.

When Cyrus Dan Canares started his line of home furnishings five years ago. there was no sign of a looming pandemic.

Lara K. Sarmiento, Thomas & George's Creative Director & Principal Designer talks about the history of their brand, Filipino artistry, and why it is always an excellent idea to invest in classic/traditional home furniture.

In the spirit of Filipino Christmas, here are some chic, locally handcrafted home pieces from

We’ve put together a list of furniture gifts from ITOOH Homestyle (shopitooh.com) which can be bought online so you can make your home a centerpiece for the holidays. 

ITOOH, a one-stop e-commerce shop offerings products for space curation and design, has a holiday gift catalogue that’ll make finding the perfect gifts for others is such a breeze.

Take the stress and the guesswork out of gift shopping this season with ITOOH’s catalogue of quality home furniture and accents.

Make your Christmas shopping dreams come true as ITOOH, the country’s newest online home shopping portal, rings in the Yuletide cheer with a special

What do you get for the person who has it all? Something unique—that's for sure! Nothing gets us into the mood of Christmas better than gift-giving. These unique items aren't your ordinary run-of-the-mill presents, they're weird and whimsical and very special edition: perfect for that special someone in your own life. 

We’re just a few weeks away from Christmas, and many of us are starting to plan our holiday purchases.

Already doing your Christmas shopping? Check out these new promos and offers for the holidays.

Take the stress and the guesswork out of gift shopping this season with Itooh's customizable gift bundles. Now you can curate Yuletide gift sets within a style and budget of your choosing without having to leave the safety and comfort of your home.

It’s almost the -ber months, almost 2022 and we’re still in quarantine. Considering that spending the majority of our time at home will continue to be the norm in the near future, you might as well take this chance to deck out your space with some whimsically playful home items.

Tech company, ITOOH Homestyle, brings the best of local furniture from your screens and into your homes. Here are some of their top picks for new pieces

For almost four decades now, Prizmic and Brill has been making timeless home furniture and accent pieces.

On this episode of ITOOH Homestyle Experts, we sat down with textile artist Cyrus Dan Canares of TravelFund by SiriusDan - an expert in mixing and matching fabrics, patterns, & colors.

When setting up the interiors of your home, it’s always best to work with professionals, but admittedly, it can be kind of intimidating, especially when the question of rates comes up.

When setting up the interiors of your home, it’s always best to work with professionals, but admittedly, it can be kind of intimidating, especially when the question of rates come up.

We sat down with Architect Jed Yabut, founder & principal designer of Jed Yabut Furniture and Design and talked to him about his design influences, Filipino craftsmanship, and how to take care of your rattan pieces.

To my delight, moving into a new home effectively introduced me to the joy of decorating a space, shopping for furniture pieces, home decor, accents, accessories and kitchenware.

A eureka moment in an empty apartment in Los Angeles gave birth to the Philippines' newest e-commerce platform for furniture and home decor.

One of Manila's top interior designers, Nina Santamaria, the Principal Designer of Grupo Santamaria shared her design principles, love for art, surfing, travel, and tequila!

New e-commerce site targets 'digital-savvy emerging affluents' who are time-starved As featured on Philippine Daily Inquirer

A NEW platform called ITOOH is trying to change how you shop for furniture: all online. As featured on BusinessWorld 

Our resident Homestyle advocate Andrew Bercasio talks about his philosophy on good design.

Welcome to your one-stop online shop for everything Homestyle! Curating your space just got more convenient with quality-vetted items you can shop with add-to-cart ease.