Press/News

ITOOH Homestyle, founded in 2021 by Andrew Bercasio, Jules Veloso, and Enah Baba-Igual, marks its third anniversary this year. Dedicated to showcasing Filipino craftsmanship and providing convenient home furnishing solutions, the company has grown into a leading destination for high-quality, locally crafted furniture.

As ITOOH Homestyle celebrates its third birthday, it highlights proud Filipino crafts such as a decorative fruit bowl as a testament to its commitment of championing local craftsmanship and design.

In 2021, ITOOH Homestyle was founded with a commitment to providing a platform for local furniture makers to showcase their craftsmanship while meeting the needs of Filipino consumers for convenient home-furnishing solutions. What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home.

The local furniture industry is globally renowned for its craftsmanship and ingenuity, rooted in a rich history of handcrafted woodwork and intricate designs. Local manufacturers skillfully blend traditional techniques with contemporary innovations to create sought-after, high-quality, unique and sustainable furniture items.

Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso and Enah Baba-Igual, ITOOH Homestyle began with a clear mission: to enable Filpinos furnish their home with ease, while supporting and promoting local design. Recognizing the wealth of talent among Filipino artisans, the company set out to bridge the gap between traditional craftsmanship and contemporary living.

ITOOH Homestyle, a trailblazing startup, celebrated its success as the 3rd place winner at the Marikina Creative and Innovation Hub Pitch Competition, a momentous event held at Launchgarage on December 14, 2023. The competition, organized by the Department of Trade and Industry (DTI) in collaboration with Launchgarage, Inc., aimed to bolster entrepreneurship and innovation in creative sectors.

AS it continues to foster innovation and empower technology-based start-ups, IdeaSpace Foundation, an MVP-backed accelerator, recently unveiled the six start-ups selected out of over a hundred applicants to join the next cohort of the flagship IdeaSpace Accelerator Program.

MANILA, Philippines — IdeaSpace, the tech startup incubator backed by the MVP Group, has unveiled the six promising startups to join the next cohort of its flagship Accelerator Program. Butch Meilly, president of IdeaSpace and its QBO Innovation Hub platform said the six startups were selected out of over a hundred applicants that vied to join what will be the 11th iteration of the program this year.

ITOOH Homestyle or shopITOOH /shäp-i-tü/, the Philippines’ first tech-enabled purveyor of well-thought-out homestyle solutions, is thrilled to announce its 2nd birthday celebration with a massive sitewide sale, offering exclusive discounts at up to 80% on a wide range of Homestyle items.  

Father’s Day is just around the corner and it’s high time to put some thought into getting Dad something he’ll truly appreciate. Sure, a nice dinner and a heartfelt phone call can bring a smile to his face, but why not go the extra mile and pick out the awesome stuff that is sure to jazz up his space?  

Rugs have unmatched power in transforming your living room and elevating your space to feel more homey. The perfect rug can harmonize your decor together, helping to anchor your furniture, from the coffee table to the couch. But with so many options in the market, choosing the right rug could be a challenge. ITOOH Homestyle is here to help you choose the right rug that will perfectly accentuate your space.  

After a rigorous screening process, ITOOH Homestyle emerges as one of the five finalists who will continue on to vie for the financial grant at the end of the StartUp QC program. Out of almost 70 applicants, only five have passed the selection and evaluation process and will now move forward to the coaching and mentoring phase of the program.  

Because a spick-and-span house is every mom’s dream. If there’s one thing all moms agree on, it’s keeping the house clean. Here are some gift suggestions to make life easier for moms.  

Attract prosperity and wealth into your abode or office this Year of the Water Rabbit with a curation of furniture and essential pieces made to inspire harmony and peace. Invite an auspicious 2023 by getting these unique kinds from ITOOH Homestyle.

Attract luck, prosperity, and wealth this year of the Water Rabbit with shopITOOH’s latest curation of household items made to inspire harmony and peace inside one’s abode.

One thing we’ve cultivated during the pandemic is caring for our home. Gifting friends and family who have embraced their newfound fondness for keeping home will enjoy the gift of choice offered by ITOOH Homestyle

Finding a Christmas gift for your significant other (SO) shouldn't be so difficult. You want to give them something that's functional, thoughtful, and creative enough for them to feel your love.

The holidays are all about giving to family and friends, our nearest and dearest. A tangible or even edible gift is always welcome, but for those who value shared experiences, this list has those as well. This is for the VIPs in your life when only the best will do.

When COVID-19 struck and people were confined to their house because of lockdowns and quarantines. Many realized that their "home, sweet home" was not what they wanted or needed to be.

BUYING a furniture is like purchasing a car given the buyers’ mindset of having the need to see, touch, feel and test it out first. With the ever-evolving e-commerce landscape, however, it has paved the way for consumers to now shop for furniture pieces at a push of a button.

A few years ago, no one would have considered ordering their furniture online. ITOOH celebrates local craftsmanship, with a digital platform of carefully curated furniture and home décor. 

Many of us buy nearly everything we need online. From groceries and apparel to gadgets and ready-to-eat food, e-commerce has altered and is continuing to reshape the way we purchase our needs and wants. 

HOME furnishing e-commerce platform ITOOH is expanding its platform, just in time for its first anniversary, which they celebrated last Thursday in Makati.

A year ago three design-loving friends Jules Veloso, Andrew Bercasio and Enah Baba founded Itooh Homestyle (pronounced “ee-too,” from the Pinoy expression “Ito, o!” meaning “This is it!”).

The hallmark of Filipino design is tied to the country's unique tropical environment - from the materials endemic to the islands to the humid climate they’re specifically made for.

This summer, embrace the materials, textures and colors of the tropics... decorate with these local favorites. Excitement fills every Filipino household now that summer is here... the season known for tight-knit barbecues, cocktails ready by the pool, and frolicking under the bright sun. 

A wave of new promising markets has emerged as the digital transformation that has swept the globe in response to the COVID-19 pandemic continues to empower consumers and entrepreneurs, especially those in underserved communities.

In the spirit of Filipino Christmas, here are some chic, locally handcrafted home pieces from

We’ve put together a list of furniture gifts from ITOOH Homestyle (shopitooh.com) which can be bought online so you can make your home a centerpiece for the holidays. 

ITOOH, a one-stop e-commerce shop offerings products for space curation and design, has a holiday gift catalogue that’ll make finding the perfect gifts for others is such a breeze.

Take the stress and the guesswork out of gift shopping this season with ITOOH’s catalogue of quality home furniture and accents.

Make your Christmas shopping dreams come true as ITOOH, the country’s newest online home shopping portal, rings in the Yuletide cheer with a special

What do you get for the person who has it all? Something unique—that's for sure! Nothing gets us into the mood of Christmas better than gift-giving. These unique items aren't your ordinary run-of-the-mill presents, they're weird and whimsical and very special edition: perfect for that special someone in your own life. 

We’re just a few weeks away from Christmas, and many of us are starting to plan our holiday purchases.

Already doing your Christmas shopping? Check out these new promos and offers for the holidays.

Take the stress and the guesswork out of gift shopping this season with Itooh's customizable gift bundles. Now you can curate Yuletide gift sets within a style and budget of your choosing without having to leave the safety and comfort of your home.

It’s almost the -ber months, almost 2022 and we’re still in quarantine. Considering that spending the majority of our time at home will continue to be the norm in the near future, you might as well take this chance to deck out your space with some whimsically playful home items.

Tech company, ITOOH Homestyle, brings the best of local furniture from your screens and into your homes. Here are some of their top picks for new pieces

When setting up the interiors of your home, it’s always best to work with professionals, but admittedly, it can be kind of intimidating, especially when the question of rates comes up.

When setting up the interiors of your home, it’s always best to work with professionals, but admittedly, it can be kind of intimidating, especially when the question of rates come up.

To my delight, moving into a new home effectively introduced me to the joy of decorating a space, shopping for furniture pieces, home decor, accents, accessories and kitchenware.

A eureka moment in an empty apartment in Los Angeles gave birth to the Philippines' newest e-commerce platform for furniture and home decor.

New e-commerce site targets 'digital-savvy emerging affluents' who are time-starved As featured on Philippine Daily Inquirer

A NEW platform called ITOOH is trying to change how you shop for furniture: all online. As featured on BusinessWorld