As featured on Malaya Business Insight last July 10
In 2021, ITOOH Homestyle was founded with a commitment to providing a platform for local furniture makers to showcase their craftsmanship while meeting the needs of Filipino consumers for convenient home furnishing solutions. What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home.
Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso, and Enah Baba Igual, ITOOH Homestyle began with a clear mission: to enable Filpinos furnish their home with ease, while supporting and promoting local design. Recognizing the wealth of talent among Filipino artisans, the company set out to bridge the gap between traditional craftsmanship and contemporary living. Today, ITOOH Homestyle proudly offers over 4,000 meticulously curated furniture pieces from 90 partner brands, showcasing a diverse array of styles from tropical to industrial, Scandinavian to eclectic, ensuring there's something to suit every taste.
“Our journey started with a deep passion to enrich Filipino homes with locally crafted furniture that blends elegance and functionality. Three years since we introduced ITOOH Homestyle, our commitment to highlighting the exceptional talent of Filipino artisans, bridging tradition with contemporary living to craft spaces that reflect our customers' distinct lifestyles and preferences, remains steadfast," shares Andrew Bercasio, Co-founder and Chief Operating Officer of ITOOH Homestyle.
The local furniture industry is globally renowned for its craftsmanship and ingenuity, rooted in a rich history of handcrafted woodwork and intricate designs. Local manufacturers skillfully blend traditional techniques with contemporary innovations to create sought-after, high-quality, unique, and sustainable furniture items. With abundant natural materials at their disposal, the Philippines has emerged as a prime hub for exporting such furniture—a realm that ITOOH Homestyle has wholeheartedly embraced.
"By investing in our local artisans, we are not only nurturing their craft but also preserving a legacy of excellence that defines Filipino craftsmanship," emphasizes Andrew Bercasio, Co-founder and Chief Operating Officer of ITOOH Homestyle.
ITOOH Homestyle's online catalog offers an extensive range of off-the-floor home furniture and accents, including sofas, chairs, coffee tables, sideboards, nightstands and bookcases. The website also has a collection of various accent pieces, including rugs, lamps, wall art, and decorative accessories. They also offer customizable pieces that can be modified to suit preferences in fabric, finish, or size, ensuring each item meets a customer’s exact requirements. ITOOH Homestyle also offers full customization services, allowing customers to design their furniture from scratch or fine-tune existing designs.
Most of these items are available for immediate purchase and delivery, as they are of existing stock. ITOOH Homestyle also expanded to offer a range of products and services, including interior design services to help customers plan and execute the perfect look for any room, full-service furnishing solutions for commercial spaces like offices, hotels, and restaurants, and expert furniture repair and reupholstery services to restore cherished pieces to their former glory.
Andrew Bercasio highlights the brand's flexibility in catering to various styles and budgets. "Our platform is home to an assortment of designs, from tropical to industrial, Scandinavian, eclectic, bohemian, minimalist, classic, and more. We can work with any customer's pricing and taste." She adds, "We help cultivate a passion for improving our homes. Our surroundings mirror our personalities. We want our house to feel like a home, a place with a warm, lived-in atmosphere", he adds.
Embracing Technology: Bringing Convenience to Filipino Shoppers
The online platform makes it easy for Filipinos to access a one-stop shop for furniture and accents in just one click. Looking ahead, ITOOH Homestyle plans to continue innovating with future developments such as a mobile app, a gift registry, and more. These advancements aim to enhance the shopping experience, making it even easier for customers to find and purchase the perfect pieces for their homes.
As ITOOH Homestyle celebrates its third anniversary, the brand invites everyone to shop through their website, shopITOOH.com, for their special and exclusive Anniversary Birthday SALE with discounts of up to 70% off running this month of July. Don't miss out on this opportunity to support local craftsmanship and transform your home with beautiful, high-quality furniture.
