Brand Updates

ITOOH Homestyle, founded in 2021 by Andrew Bercasio, Jules Veloso, and Enah Baba-Igual, marks its third anniversary this year. Dedicated to showcasing Filipino craftsmanship and providing convenient home furnishing solutions, the company has grown into a leading destination for high-quality, locally crafted furniture.

As ITOOH Homestyle celebrates its third birthday, it highlights proud Filipino crafts such as a decorative fruit bowl as a testament to its commitment of championing local craftsmanship and design.

In 2021, ITOOH Homestyle was founded with a commitment to providing a platform for local furniture makers to showcase their craftsmanship while meeting the needs of Filipino consumers for convenient home-furnishing solutions. What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home.

The local furniture industry is globally renowned for its craftsmanship and ingenuity, rooted in a rich history of handcrafted woodwork and intricate designs. Local manufacturers skillfully blend traditional techniques with contemporary innovations to create sought-after, high-quality, unique and sustainable furniture items.

Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso and Enah Baba-Igual, ITOOH Homestyle began with a clear mission: to enable Filpinos furnish their home with ease, while supporting and promoting local design. Recognizing the wealth of talent among Filipino artisans, the company set out to bridge the gap between traditional craftsmanship and contemporary living.

What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home. Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso, and Enah Baba Igual, ITOOH Homestyle began with a clear mission: to enable Filipinos to furnish their homes with ease while supporting and promoting local design.

Custom furniture is like having a piece of furniture that is uniquely made just for you. It's a way to add a personal touch to a space and get something that perfectly fits your style. Custom pieces for establishments, however, are often geared towards addressing an underlying intent, a certain feel, so to speak, that the owner wishes to have their customers experience.

ITOOH Homestyle, a trailblazing startup, celebrated its success as the 3rd place winner at the Marikina Creative and Innovation Hub Pitch Competition, a momentous event held at Launchgarage on December 14, 2023. The competition, organized by the Department of Trade and Industry (DTI) in collaboration with Launchgarage, Inc., aimed to bolster entrepreneurship and innovation in creative sectors.

AS it continues to foster innovation and empower technology-based start-ups, IdeaSpace Foundation, an MVP-backed accelerator, recently unveiled the six start-ups selected out of over a hundred applicants to join the next cohort of the flagship IdeaSpace Accelerator Program.

MANILA, Philippines — IdeaSpace, the tech startup incubator backed by the MVP Group, has unveiled the six promising startups to join the next cohort of its flagship Accelerator Program. Butch Meilly, president of IdeaSpace and its QBO Innovation Hub platform said the six startups were selected out of over a hundred applicants that vied to join what will be the 11th iteration of the program this year.

ITOOH Homestyle or shopITOOH /shäp-i-tü/, the Philippines’ first tech-enabled purveyor of well-thought-out homestyle solutions, is thrilled to announce its 2nd birthday celebration with a massive sitewide sale, offering exclusive discounts at up to 80% on a wide range of Homestyle items.  

After a rigorous screening process, ITOOH Homestyle emerges as one of the five finalists who will continue on to vie for the financial grant at the end of the StartUp QC program. Out of almost 70 applicants, only five have passed the selection and evaluation process and will now move forward to the coaching and mentoring phase of the program.  

Our resident Homestyle advocate Andrew Bercasio talks about his philosophy on good design.

Welcome to your one-stop online shop for everything Homestyle! Curating your space just got more convenient with quality-vetted items you can shop with add-to-cart ease.