As featured on Manila Standard Lifestyle last Aug 1
ITOOH Homestyle, founded in 2021 by Andrew Bercasio, Jules Veloso, and Enah Baba-Igual, marks its third anniversary this year. Dedicated to showcasing Filipino craftsmanship and providing convenient home furnishing solutions, the company has grown into a leading destination for high-quality, locally crafted furniture.
Since its inception, ITOOH Homestyle has partnered with 90 brands to offer over 4,000 curated furniture pieces. From tropical to industrial and Scandinavian to eclectic, the diverse styles ensure something for every taste.
“Our journey started with a deep passion to enrich Filipino homes with locally crafted furniture that blends elegance and functionality. Three years since we introduced ITOOH Homestyle, our commitment to highlighting the exceptional talent of Filipino artisans and bridging tradition with contemporary living to craft spaces that reflect our customers’ distinct lifestyles and preferences remains steadfast,” shares Bercasio, co-founder and Chief Operating Officer of ITOOH Homestyle.
The brand is committed to nurturing Filipino craftsmanship. The local furniture industry, known for its intricate designs and sustainable materials, is a key focus. Bercasio emphasizes, “By investing in our local artisans, we are preserving a legacy of excellence that defines Filipino craftsmanship.”
ITOOH Homestyle’s online catalog offers a wide range of home furniture and accents, including sofas, chairs, tables, nightstands, bookcases, rugs, lamps, wall art, and decorative accessories. They also provide customizable pieces to match customer preferences in fabric, finish, or size.
Most items are available for immediate purchase and delivery.
The company also offers interior design services, full-service furnishing solutions for commercial spaces, and expert furniture repair and reupholstery services.
Bercasio added that the brand is flexible in catering to various styles and budgets, from tropical to minimalist designs.
“We help cultivate a passion for improving our homes,” he says.
ITOOH’s online platform simplifies shopping for Filipinos, with plans for a mobile app and a gift registry to enhance the experience. Visit www.shopitooh.com for more information.
