As featured on THE PHILIPPINE STAR lifestyle last July 21, 2024
CELEBRATING 3 YEARS OF CHAMPIONING LOCAL DESIGN
In 2021, ITOOH Homestyle was founded with a commitment to providing a platform for local furniture makers to showcase their craftsmanship while meeting the needs of Filipino consumers for convenient home-furnishing solutions. What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home.
Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso, and Enah Baba-Igual, ITOOH Homestyle proudly offers over 4,000 meticulously curated furniture pieces from 90 partner brands, showcasing a diverse array of styles from tropical to industrial, Scandinavian to eclectic, ensuring there's something to suit every taste.
"Our journey started with a deep passion to enrich Filipino homes with locally crafted furniture that blends elegance and functionality," shares Bercasio, ITOOH Homestyle's co-founder and chief operating officer. "Three years since we introduced ITOOH Homestyle, our commitment to highlighting the exceptional talent of Filipino artisans, bridging tradition with contemporary living to craft spaces that reflect our customers' distinct lifestyles and preferences, remains steadfast."
SUPPORTING ARTISANS
The local furniture industry is rooted in a rich history of handcrafted woodwork and intricate designs. Local manufacturers skillfully blend traditional techniques with contemporary innovations to create sought-after, high-quality, unique, and sustainable furniture items. With abundant natural materials at their disposal, the Philippines has emerged as a prime hub for exporting such furniture - a realm that ITOOH Homestyle has wholeheartedly embraced.
"By investing in our local artisans, we are not only nurturing their craft but also preserving a legacy of excellence that defines Filipino craftsmanship," emphasizes Bercasio.
MEETING EVERY CUSTOMER'S NEEDS
ITOOH Homestyle's online catalog offers an extensive range of off-the-floor home furniture and accents, including sofas, chairs, coffee tables, sideboards, nightstands, and bookcases. The website also has a collection of various accent pieces, including rugs, lamps, wall art, and decorative accessories. They also offer customizable pieces that can be modified to suit preferences in fabric, finish, or size, ensuring each item meets a customer's exact requirements. Full customization services are also offered, allowing customers to design their furniture from scratch or fine-tune existing designs.
Most of these items are available for immediate purchase and delivery, as they are of existing stock. ITOOH Homestyle also expanded to offer a range of products and services, including interior design services to help customers plan and execute the perfect look for any room, full-service furnishing solutions for commercial spaces like offices, hotels, and restaurants, and expert furniture repair and reupholstery services to restore cherished pieces to their former glory.
"We can work with any customer's pricing and taste," says Bercasio. "Our surroundings mirror our personalities. We want our house to feel like a home, a place with a warm, lived-in atmosphere."
BRINGING CONVENIENCE TO PINOY SHOPPERS
ITOOH's online platform makes it easy for Filipinos to access the one-stop shop for furniture and accents in just one click. Looking ahead, ITOOH Homestyle plans to continue innovating with future developments such as a mobile app, gift registry, and more.
As ITOOH Homestyle celebrates its third anniversary, the brand is offering a special and exclusive Anniversary Birthday Sale on its website, shopITOOH.com, with discounts of up to 70% off this July.
