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ITOOH Homestyle, founded in 2021 by Andrew Bercasio, Jules Veloso, and Enah Baba-Igual, marks its third anniversary this year. Dedicated to showcasing Filipino craftsmanship and providing convenient home furnishing solutions, the company has grown into a leading destination for high-quality, locally crafted furniture.
As ITOOH Homestyle celebrates its third birthday, it highlights proud Filipino crafts such as a decorative fruit bowl as a testament to its commitment of championing local craftsmanship and design.
In 2021, ITOOH Homestyle was founded with a commitment to providing a platform for local furniture makers to showcase their craftsmanship while meeting the needs of Filipino consumers for convenient home-furnishing solutions. What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home.
The local furniture industry is globally renowned for its craftsmanship and ingenuity, rooted in a rich history of handcrafted woodwork and intricate designs. Local manufacturers skillfully blend traditional techniques with contemporary innovations to create sought-after, high-quality, unique and sustainable furniture items.
Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso and Enah Baba-Igual, ITOOH Homestyle began with a clear mission: to enable Filpinos furnish their home with ease, while supporting and promoting local design. Recognizing the wealth of talent among Filipino artisans, the company set out to bridge the gap between traditional craftsmanship and contemporary living.
What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home. Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso, and Enah Baba Igual, ITOOH Homestyle began with a clear mission: to enable Filipinos to furnish their homes with ease while supporting and promoting local design.
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