Articles by ITOOH Homestyle

Welcome to "The House of Noods," the eclectic and delightfully offbeat home of Jolly and Aldwin and their beloved pets—a Russian Blue cat named Noodle, a West Highland Terrier named Soba, and a fighting fish called Sotanghon. Their cozy yet bold space represents their shared vision for a home that prioritizes unique design, comfort, and a pet-friendly atmosphere. The House of Noods is a testament to the power of thoughtful space planning and creative expression.

Combining rustic charm, innovative design, and a rich woodworking history, The Venta Suites is a stunning getaway set at the heart of Betis, Pampanga. This boutique leisure destination is an experience steeped in local craftsmanship and heritage. The visionary behind this transformation, Lieza Bituin, took a former wood kiln facility and turned it into a chic retreat that tells a story in every corner. 

Hardin Bed & Breakfast, a stunning transformation of a former kiln-drying warehouse, is redefining the staycation experience in Pampanga. Nestled in Sta. Ines, Betis, Guagua, this chic bed and breakfast by owner Leslie Bituin-Mendiola offers a serene escape that beautifully marries history with modern aesthetics.

What started as a vision to celebrate Filipino artistry has evolved into a premier destination for high-quality furniture and home accents, curated with care and designed to enrich every Filipino home. Founded by three young tech entrepreneurs, Andrew Bercasio, Jules Veloso, and Enah Baba Igual, ITOOH Homestyle began with a clear mission: to enable Filipinos to furnish their homes with ease while supporting and promoting local design.

For Father’s Day, consider going beyond the traditional tie or toolset and explore ITOOH Homestyle’s collection of premium furniture pieces and home accents. From luxurious massage chairs to handcrafted decor, here are 10 ways to help refresh your dad’s home.

As we stepped into Leona Lavina Panutat’s foyer, we were greeted by a collection of paintings that tell tales of harvest and abundance. Carefully curated over 15 years, these artworks reflect the essence of her family life, embodying a space where everyone is not just welcomed but encouraged to have a great time. Leona's home is as vibrant as it is inviting, exuding a welcoming charm that captivates all who enter. 

Custom furniture is like having a piece of furniture that is uniquely made just for you. It's a way to add a personal touch to a space and get something that perfectly fits your style. Custom pieces for establishments, however, are often geared towards addressing an underlying intent, a certain feel, so to speak, that the owner wishes to have their customers experience.

Seasoned news anchor and business journalist Danie Laurel welcomed us inside her cozy abode for the latest installment of our Homestyle Visits. Her creative getaways and offbeat artistic explorations shaped her appreciation for filling her compact living space with artisanal flair, making her 29-square-meter apartment a cherished haven. Despite its size, Danie artfully curated her home to reflect her eclectic taste, blending Japanese aesthetics with vintage finds from Paris and Japan.

In the vibrant tapestry of Filipino art, Alfred Galvez emerges as a luminary whose journey from a young admirer to a seasoned artist has been nothing short of extraordinary. His passion for the arts ignited during his formative years, a flame that would be nurtured and refined through dedicated education and apprenticeship.

In the realm of contemporary art, Dante Perez emerges as a maestro who skillfully unravels the living ironies imposed upon bodies in industrial societies. Through a series of captivating works, Dante Perez delves into the intricate relationship between beauty and its hidden costs, where man-made standards no longer hold the transformative power they once did. Instead, the human form becomes a complex narrative, a responsibility that challenges societal norms.

In the quaint town of Tiaong, Quezon, a hidden gem is nestled within—a potter's garden belonging to the celebrated craftsman, Ugu Bigyan. Ugu, short for Augusto, carved his niche in the world of ceramic art, creating masterpieces that seamlessly blend nature with the malleability of clay.

From the moment you step inside residential architect Miko de los Reyes’ home, you're enveloped in a palette of calm, relaxing shades of gray and white, and collected treasures that narrate nostalgic tales, cultures, and experiences. Every inch of Miko's residence reflects a deliberate and thoughtful design, creating a space that is not just aesthetically pleasing but deeply resonant with the personality of its inhabitants. Join us as we unravel the secrets embedded in the walls, floors, and decor of Miko de los Reyes' home—a space where architecture, travel, and personal history seamlessly converge.

ITOOH Homestyle, a trailblazing startup, celebrated its success as the 3rd place winner at the Marikina Creative and Innovation Hub Pitch Competition, a momentous event held at Launchgarage on December 14, 2023. The competition, organized by the Department of Trade and Industry (DTI) in collaboration with Launchgarage, Inc., aimed to bolster entrepreneurship and innovation in creative sectors.

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Given his mastery of reimagining classic Filipino elements and fashioning them into modern home furnishings, furniture designer Jed Yabut’s home, unsurprisingly, exemplifies how rooting one’s style in tradition need not come out as dated or predictable.

Discover the beauty of Io Regalado's light and airy Japanese-inspired home. The latest installment of shopITOOH's Homestyle Visits takes you on a journey of visual symmetry with carefully crafted custom furniture and more. Take a peek at the brand consultant's clever use of magnets for window treatment, his multipurpose home theater, and his unique plants that add an extra layer of charm to his already inviting space.

For this Homestyle visit, prepare to get an insider’s look into the sublime tapestry of a modern tropical Filipino aesthetic, harmoniously interwoven with a superb collection of contemporary masterpieces from across the realms of Filipino, Indonesian, and Thai artistry. Get inspired with the enchanting three-story home of James Yulo Chi, a health food entrepreneur whose spacious well-ventilated abode features a tranquil haven that nurtures his creativity and provides a peaceful escape.  

ITOOH Homestyle or shopITOOH /shäp-i-tü/, the Philippines’ first tech-enabled purveyor of well-thought-out homestyle solutions, is thrilled to announce its 2nd birthday celebration with a massive sitewide sale, offering exclusive discounts at up to 80% on a wide range of Homestyle items.  

In celebration of Independence Day, ITOOH Homestyle or shopITOOH /shäp-i-tü/, the Philippines’ first tech-enabled purveyor of quality-vetted homestyle solutions, is shining the light on these master craftsmen. To bring you a prime showcase of exceptional work that is undeniably Filipino, here are shopITOOH’s finest craftsmen arranged according to the materials they craft.  

After a rigorous screening process, ITOOH Homestyle emerges as one of the five finalists who will continue on to vie for the financial grant at the end of the StartUp QC program. Out of almost 70 applicants, only five have passed the selection and evaluation process and will now move forward to the coaching and mentoring phase of the program.  

The thing about a home filled with vintage finds is that everything appears to be intentional and yet holds a certain kind of serendipitous charm. Such is the bright, warm, and cozy home of photographer Shaira Luna - a vertiable feast of thrifted treasures ranging from the novelty, the salvaged, the deconstructed, repurposed, reclaimed, and everything in between.

Summertime has always been the season for well-crafted furniture made of cane, wicker, and rattan. While rattan is a versatile material that looks lovely in every room of the house, it particularly shines outside. Choose rattan home furnishings with cozy-chic shapes, light and airy forms, and the bright and breezy feel of a natural finish to keep your Homestyle as serene as a Five-star tropical retreat. Pair it with lots of greens and comfy linens and you're ready!

We walk into an alcove tucked away in a corner of Maginhawa, welcomed by an unconventional entryway hidden in plain sight - a stark difference to the busy street that has since seen new storefronts and faces after a long pandemic.

Enter the space of celebrity make-up artist Jake Galvez in an intimate tour presented by ITOOH Homestyle as he showcases his quaint well-lit BGC pad filled with Calacatta marble flooring, space-saving storage solutions, an eclectic collection of art, and more condo essentials to help inspire your home design.

Attract luck, prosperity, and wealth this year of the Water Rabbit with shopITOOH’s latest curation of household items made to inspire harmony and peace inside one’s abode.

To help bring the world of art online and into the homes of every Filipino, e-Commerce startup shopITOOH is launching a brand new category that showcases the works of up and coming talent that is very much homegrown and overflowing with distinct artistry and style.

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Design your dream learning environment as shopITOOH recommends in-season homeroom must-haves for your kids.

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Curate a lush interior paradise with key summer pieces that offer functionality in a tropical aesthetic.

Lara K. Sarmiento, Thomas & George's Creative Director & Principal Designer talks about the history of their brand, Filipino artistry, and why it is always an excellent idea to invest in classic/traditional home furniture.

For almost four decades now, Prizmic and Brill has been making timeless home furniture and accent pieces.

On this episode of ITOOH Homestyle Experts, we sat down with textile artist Cyrus Dan Canares of TravelFund by SiriusDan - an expert in mixing and matching fabrics, patterns, & colors.

We sat down with Architect Jed Yabut, founder & principal designer of Jed Yabut Furniture and Design and talked to him about his design influences, Filipino craftsmanship, and how to take care of your rattan pieces.

One of Manila's top interior designers, Nina Santamaria, the Principal Designer of Grupo Santamaria shared her design principles, love for art, surfing, travel, and tequila!

Our resident Homestyle advocate Andrew Bercasio talks about his philosophy on good design.

Welcome to your one-stop online shop for everything Homestyle! Curating your space just got more convenient with quality-vetted items you can shop with add-to-cart ease.